The construction industry is not the first place you might look to find a marketing and communications professional.
Look at the New Homes insert in Saturday’s edition of the West Australian. Each of the builders that advertise their designs have used the expertise of a marketing professional to design their promotional materials and to assist with strategies to communicate the company’s values to potential new home buyers.
Big construction companies also employ marketing and communications professionals for similar reasons, and to deal with press queries, statements and, of course, online communications such as websites.
A marketing professional in the construction industry coordinates the activities of all areas of the company that are involved in promoting and delivering a product or service to a customer. Those that specialise in sales in the new housing market ensure that sales consultants achieve the desired numbers of client enquiries and convert them into sales. They determine the need to open or close display homes in accordance with marketing plans and ensure the display homes are kept to a high standard.
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