CTF appreciates ‘a job done well’ to help raise awareness amongst construction industry.
In 2023 the building and construction industry continues to experience the unprecedented combination of circumstances resulting in high demand across all construction sectors, workforce and skills shortages, material delays, and material and labour price increases.
This critical time for our industry meant it was more important than ever to raise awareness of Construction Training Fund (CTF), and the CTF funding that is available to employers, workers, apprentices and trainees.
We also wanted the industry to feel heard, understood and acknowledged for their skill and hard work during these tough times. We wanted the wider community to understand the construction industry’s impact on WA and build a positive sentiment towards careers in construction.
'We love a job done well’ campaigns to ensure people in the industry and the wider community are aware of Construction Training Fund and the funding CTF offers to assist with training and skills development. It also demonstrates a sense of appreciation for the level of skill and craftsmanship involved in construction trades.
It was important for us that the campaign instils a sense of pride and recognition in the people who currently work in construction, especially after the last few years that have been very challenging for many people in the industry.Tiffany Allen, Chief Executive Officer, CTF
The campaign aims to drive curiosity and instigate action to find out more about the available funding via the CTF website, while re-iterating CTF’s mission of building and training a skilled, safe and sustainable workforce for WA.
But we know you’re busy (who isn’t), so here is a quick snapshot of the campaign.
Engages audiences and builds awareness of CTF, that funding is available for construction training, and drive a positive perception of the construction industry as skilled and a career of choice.
Highlights and appreciate the skill involved in all types of construction trades to lift the profile of the construction industry and careers.
Builds pride and positive perception of the industry as a career choice.
The Key messages:
At Construction Training Fund we love a job done well.
CTF is Funding Training and Building Skills in WA.
Search CTF to see what funding is available.
Bullseye: Tradies and Construction SME owners/administrators
Primary: WA Construction Industry
Secondary: General WA community
Both Metro and Regional coverage/channels.
Radio and podcast advertising – on platforms with highest tradie listenership.
Busbacks - high usage by target audiences, running in targeted suburbs with lots of construction projects.
Outdoor advertising in gyms and at petrol stations - high usage by target audiences, running in targeted suburbs with lots of construction projects. Also a low clutter and unique advertising environment.
Social Media - high usage by target audiences, with an ability to generate cost efficient awareness and traffic to the CTF website, drives conversion and is reactive to audience needs
Digital display and native content - High usage by target audiences on premium WA publishers.
A range of creative executions were built to represent a variety of construction sectors and trades, using iconic, award-winning construction projects, with more executions to be added in the future to further illustrate the broad range of variety and diversity in the industry.
- Commercial Construction: Optus Stadium
- Civil Construction : Kalbarri Skywalk
- Residential Construction: Timber-frame, 9.2-star energy efficient home.
- Wall and Ceiling
- Bridge Construction and Maintenance
Last modified on: